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Getting Beyond the Hype with Apps and Making it a Reality

Healthcare organizations are widely evaluating and pursuing digital technologies as an attempt to strengthen consumer relationships and experiences. Most recently, many organizations are particularly focused on the world of smartphone apps—driven by a sense that they should have an app, yet in many cases challenged by what exactly that app should do—and how to implement it effectively.

Neither a wait and see approach, nor a rushed reactive “App now!” approach is ideal. Providers can make their smartphone strategy smarter by better understanding the consumer application landscape and experience to date and answering some key questions to inform their app approach.

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